UCalgary Alumni fosters lifelong connections between the university and an inclusive alumni community of entrepreneurial thinkers, leaders and innovators.
Below is an overview of the UCalgary Alumni visual identity. Please refer to the full guidelines for more details.
Primary mark: Full Alumni Lockup
The full Alumni lockup with the UCalgary crest should be used in most circumstances, especially when an audience group is external.
It can be used in either a horizontal or vertical orientation, and is offered in one- and two-colour options.
Secondary marks: Alumni wordmark and Lockup with University of Calgary logo
For internal communications, the Alumni wordmark can be used without the UCalgary crest.
In situations where the University of Calgary needs to be prominent, a lockup with the full University of Calgary logo is available.
Alumni Visual Treatments
The following visual treatments anchor back to the Alumni identity and can be used for day-to-day Alumni communications materials. Templates with these treatments are are available in the downloads section below. When creating Alumni materials, please continue to use UCalgary brand fonts, colours and imagery.
Corner pop with Alumni mark
This holding device can house an Alumni mark and be placed over a graphic or photo. It can sit in any corner.
This background combines elements of Alumni with the Start something campaign look. A variety of colour combinations are available, and it can be used as a full background or a border element.
Frame with Alumni pop
This frame highlights a part of the photo, and can be used on portraits of Alumni members or on campus shots. It's available in red, gold and white.
Alumni signature programs
UCalgary Alumni hosts several signature programs, including the Arch Awards and Alumni All-Access.
Each of these programs has its own look that speaks to the event while connecting to the Alumni visual identity family. Please use the signature program look when promoting these events. If you have questions about Alumni signature program looks, please contact the Brand Experience team.
Alumni Templates and Downloads
The following assets help with the creation of everyday Alumni materials. Please contact us if needing templates for other types of assets, like digital files, or in other file formats, like Adobe InDesign. Video transitions and bugs are also available by request.
Print Templates (Microsoft Word)
- Alumni Letterhead
- Alumni 11x17 Poster — Red Background
- Alumni 11x17 Poster — Gold Background
- Alumni 11x17 Poster — Orange Background
- Alumni 11x17 Poster — White Background
Presentation Templates (Microsoft PowerPoint)
Web Heroes (.jpeg)
- Alumni Web Hero — Red Pattern
- Alumni Web Hero — Gold Pattern
- Alumni Web Hero — Orange Pattern
- Alumni Web Hero — Campus Photo
Zoom Backgrounds (.jpeg)
- Alumni Zoom Background — Red Pattern
- Alumni Zoom Background — Gold Pattern
- Alumni Zoom Background — Red Pop
Motion Graphics (.mov)
- Alumni Outro — White Background (as seen at top of page)
- Alumni Outro — Black Background
- Alumni Outro — Alternative Version (Zoom Out)