Creating distinction within consistency
A brand's visual identity is a critical element in establishing recognition and creating a connection with our audience. However, designing and executing this identity is not a one-size-fits-all approach. Depending on the initiative and scope, there can be different executions of designs under the overarching master brand and identity. Each treatment needs to maintain consistency with UCalgary's core values, personality, and visuals while adapting to the unique needs and objectives of the task. These are ways that we can maintain visual consistency while still allowing for diversity and flexibility within our identity.
Some considerations when determining if a separate identity is valuable:
"Start something" brand campaign
All faculties, units, and initiatives are welcome to incorporate the Start something elements when your project is representing or speaking to the spirit of entrepreneurial thinking.
Alumni visual identity
UCalgary Alumni fosters lifelong connections between the university and an inclusive alumni community of entrepreneurial thinkers, leaders and innovators.
Used in combination with the UCalgary logo, unique identifiers are a visual concept that relates to a group’s activities, values and goals.
Dinos and UC interlock
The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.
Partnerships and affiliations
We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.