Web and social media
Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.
Writing for web
Make it short and sweet.
Most website users skim, looking for information that is relevant to them.
Put important information up front.
Front-load your page with the most important information to your primary audience.
Make the experience easy.
Set expectations, make sure the site is easy to navigate, and provide answers to common questions. If you want users to complete a task, make sure it's clear and easy to do so.
Writing on social media
Focus on what the audience needs.
We're eager to listen, respond and integrate into our audience's online journey.
Give more than you take.
We create compelling content. We know it’s not about us — we're good citizens of the online world.
Be measurable and accountable.
We never take for granted the online communities to which we have the privilege to belong. We prove success through analytics.