Marketing

Bachelor of Commerce (BComm)

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What you will learn in this program

Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree.

Career opportunities

​As a graduate of the Marketing program, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more. A degree in commerce can also be used as a stepping-stone to graduate studies or another professional degree such as law, medicine, veterinary medicine, or education.

Courses you'll take:

Foundations of Marketing, Introduction to Business Analytics, Introduction to Business Skills, Principles of Macroeconomics, ​Principles of Microeconomics

Admission requirements and information

Submitted by Anonymous on August 30, 2018 - 20:51 in

If you are currently in grade 12 or have recently completed high school, you must present five required grade 12 courses for your program as outlined below. Admissions averages will be calculated using either the early or standard admission processes.

Application Dates

October 1st 2018 to March 1st 2019

Faculty

Haskayne School of Business

Curriculum (Education System)

Alberta curriculum

Minimum Competitive Average

Low 80s

Required Courses

  • English Language Arts 30-1
  • Mathematics 30-1
  • Two of: Any academic International Baccalaureate (IB) or Advanced Placement (AP) courses, Indigenous Studies 30 (5-credits) or Social Studies 30-1, Biology 30, Chemistry 30, Computing Science - Intermediate Level (5-credits) or Advanced Level (5-credits) Career and Technology Series, Language or Language and Culture Courses at the 30 -level, Mathematics 31, Physics 30, or Science 30
  • One approved course or option

Required Courses Notes

  1. A minimum grade of 70% in Alberta Mathematics 30-1 (or equivalent) is the prerequisite for first-year math courses.
  2. Equivalent International Baccalaureate (IB) or Advanced Placement (AP) courses are accepted.

Approved Courses/Options

Approved Courses

  • Indigenous Studies 30
  • Any 5-credit second language or language and culture course at the 30-level [1,2]
  • Any approved grade 12 IB diploma or AP academic subject
  • Biology 30
  • Chemistry 30
  • CTS Computer Science Advanced (5-credits)
  • English 30-1
  • Fine Arts (Art 30, Art 31, Choral Music 30, General Music 30, Instrumental Music 30, Drama 30, Dance 35)
  • Mathematics 30-1, 30-2, and 31 [1,3]
  • Physical Education 30
  • Physics 30
  • Science 30
  • Social Studies 30-1

Approved Options

  • Other five-credit 30-level courses excluding Special Projects 30 and English 30-2.
  • Three-credit courses: Two three-credit 20- or 30-level courses can be combined to fulfil ONE requirement. Courses at the 20- and 30-level CANNOT be combined to satisfy a course requirement.
  • One-credit courses: five intermediate or five advanced credits in Career and Technology Studies (CTS) can be used to fulfil one approved option requirement.

Approved Courses/Options Notes

  1. Two courses in the same subject area may not be presented to satisfy entrance requirements unless the courses are Mathematics 30-1, Mathematics 30-2 or Mathematics 31
  2. Only one grade 12 level course in a language stream may be used to satisfy admission requirements.: (a) one of Alberta French 30, 31A, 31B, 31C, 30-3Y, 30-9Y (or equivalent subjects); Alberta French Language Arts 30-1, 30-2 (or equivalent subjects), (b) one of Alberta Chinese Language Arts 30 (3Y, 6Y, 9Y, 12Y) (or equivalent subjects); Alberta Chinese Language and Culture 30 (3Y, 6Y) (or equivalent subjects).
  3. A minimum grade of 70% in Mathematics 30-1 is the prerequisite for first-year math courses.
  4. One-credit courses: five intermediate or five advanced credits in Career and Technology Studies (CTS) can be used to fulfil ONE requirement. Intermediate and Advanced Credits cannot be combined to satisfy a course requirement.

Standard Admission

If you are currently completing high school, you will automatically be considered for admission using the standard admission by calculating your admission average using final grade 11 grades and at least one grade 12 approved course (if both grade 11 and 12 grades are provided, the grade 12 grade will be used) from the required courses for your program choice. Admitted students must complete all 30-level (or equivalent) required courses outlined above, maintain the admission average required for admission in the application year and obtain the Alberta Grade 12 diploma (or equivalent).

Learn more about standard admission

Early Admission

You may be offered early admission (based on your available grade 11 or 12 results) for English, Mathematics and two approved courses (Indigenous Studies, any approved International Baccalaureate (IB) or Advanced Placement (AP) courses, Biology, Calculus, Chemistry, Computing Science, Computer Science, Language [other than English] or Language and Culture Courses, Physics, Science, Social Studies). Admitted students must complete all 30-level (or equivalent) required courses outlined above, maintain the admission average required for admission in the application year and obtain the Alberta Grade 12 diploma (or equivalent)..

Learn more about early admission

Required Documents

Alberta: There is no need to send your transcripts. The University of Calgary will obtain transcripts on your behalf from the Ministry of Education.
Other Canadian Provinces and Territories: Official transcripts are documents which are sent directly to the University of Calgary's admissions office from your school or the Department of Education maintaining such records. It's your responsibility to request transcripts from any non-Alberta institutions to be sent directly to the university's admissions office.

More about required documents

ELP

English is the official language of instruction at the University of Calgary. All applicants must demonstrate English language proficiency to be considered for admission.

See English Language Proficiency requirements

Indigenous Admissions Process

When you apply for admission, you'll first be considered under the program admission requirement criteria. If you've self-identified as Indigenous on your application form, you'll automatically receive consideration under the Indigenous Admissions process if needed. If you're granted admission under this process, you will be asked to submit documentation to verify your Indigenous identity before registering for classes. Self-identification also allows us to support you through your admissions process, assist you with academic advising and referrals, and provide you with updates about our many cultural and social activities.

See our Indigenous Admissions Process

Diverse Qualifications

If you're a Canadian citizen or permanent resident and have achieved excellence outside of academics, or have overcome significant hardships, you may seek admission under the Diverse Qualifications Admission Process.

More information about Diverse Qualifications

Important dates and deadlines

Program Highlights

Work experience

Co-operative work placement - Gain valuable full-time paid work experience that alternates with your academic studies.

Hands-on opportunities

Study abroad opportunities - Cultural and academic experiences at destinations around the world.

Program enhancements

Mentorship opportunities - A formal or informal relationship where you connect with, and learn from, an established professional.

I was fortunate to get involved in several successful student organizations, most notably the University of Calgary solar car team. As the sponsorship manager, I was tasked with completing the fundraising for two separate solar car projects where we designed, built and raced each car in World Solar Challenge in Australia. This multi-disciplinary project provided me with both the practical skills and experience that nurtured my interest for sustainable technology, and directed me into a career in the energy sector.

​Dan C., BComm’13

Did you know? You can earn two degrees in five years. Learn more about combined degree program options.

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Your cost

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Join our community in fall 2019

We'll be accepting applications to attend the University of Calgary in fall 2019 starting on Monday, Oct. 1, 2018. You'll be able to submit an application until Friday, March 1, 2019. Check out our student experience page to find out more about what life is like on campus or consider visiting campus for a tour led by one of our current students.

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Faculty Information

Haskayne School of Business
Scurfield Hall, Room 343
2500 University Drive NW
Calgary, Alberta T2N 1N4
403.220.5685