Marketing

Bachelor of Commerce (BComm)

Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during your degree.

Career opportunities

As a graduate of the Bachelor of Commerce degree with a concentration in marketing, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more. A degree in commerce can also be used as a stepping-stone to graduate studies or another professional degree such as law, medicine, veterinary medicine, or education.

Program highlights

Collaborative teamwork - Interact with your peers while learning to collaborate on projects.

Co-operative work placement - Gain valuable full-time paid work experience that alternates with your academic studies.

Study abroad opportunities - Cultural and academic experiences at destinations around the world.

Mentorship opportunities - A formal or informal relationship where you connect with, and learn from, an established professional.

Courses in this program

Foundations of Marketing, Introduction to Business Analytics, Introduction to Business Skills, Principles of Macroeconomics, Principles of Microeconomics

Detailed course information

First year Degree Guide - Business
Degree Concentrations (Course Calendar)
List of Courses in the Program
Degree Concentrations (additional information)

I was fortunate to get involved in several successful student organizations, most notably the University of Calgary solar car team. As the sponsorship manager, I was tasked with completing the fundraising for two separate solar car projects where we designed, built and raced each car in World Solar Challenge in Australia. This multi-disciplinary project provided me with both the practical skills and experience that nurtured my interest for sustainable technology, and directed me into a career in the energy sector.

Dan C

BComm’13

Admission requirements

I am currently a(n):

High school student or graduate
University transfer student
Adult/mature student
After degree student

My education systems is:

Use the Undergraduate Student Cost Estimator to calculate your expenses as a first-year student. Undergraduate Student Cost Estimator

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