Marketing

Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree.

Career opportunities

​As a graduate of the Marketing program, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more. A degree in commerce can also be used as a stepping-stone to graduate studies or another professional degree such as law, medicine, veterinary medicine, or education.

Courses in this program

Foundations of Marketing, Introduction to Business Analytics, Introduction to Business Skills, Principles of Macroeconomics, ​Principles of Microeconomics

Detailed course information

First year Degree Guide - Business
Degree Concentrations (Course Calendar)
List of Courses in the Program​