Instruction offered by members of the Haskayne School of Business.
Entrepreneurship and Innovation Chairperson — C. Saunders
Entrepreneurship and Innovation 781
Introduction to Entrepreneurship
An experience based course covering the prestart-up stage of business development through group projects and case studies designed to provide experience based skill development in creativity, idea generation, and feasibility analysis. Course Hours:H(3-0)
Approaches to advising new and existing ventures on effective venture development. Projects will involve the student conducting analysis of several ventures and providing advice to them. Course Hours:H(3-0) Prerequisite(s):Marketing 601 or consent of the Haskayne School of Business.
The process of taking a technology product or service from development to the market, including market strategies, finding investors and potential early customers, the role of advisors, legal issues and the importance of the exit strategy for founders and early stage investors. Students will be required to complete a major project to write a feasibility study for a new technology or a case study of a successful technology venture. Course Hours:H(3-0)
The dynamics of innovation as the primary driving force within firms and modern industrialized economies. Potential concepts are: incremental versus radical innovations, market-pull versus technology-push theories, dominant designs, technological trajectories, key factors for successful innovation. The emergence of new technologies; the importance of national and regional innovation systems; the role of science, regulations and social pressure in innovations dynamics; knowledge management; and implications for firms in rapidly changing industrial settings may be discussed. Course Hours:H(3-0) Also known as:(formerly Entrepreneurship and Innovation 797.03)