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Why do we need standards?

The University of Calgary is a large, complex organization with a number of audiences and a number of different stories to tell. Speaking clearly and with a consistent voice and look is key to being both recognized and understood. Whether we are trying to secure fundraising support, market a new course or program, or announce a piece of news – we are in competition for the hearts and minds of our target audiences and they are exposed to thousands of messages everyday.

To cut through the clutter, it is essential for the University of Calgary to present a unique, memorable and easily recognizable visual identity that sets us apart. And, we must do so consistently and coherently. Our visual identity is one of our most valuable assets in this marketplace. We must make it as easy as possible for people to recognize information from the University of Calgary. The application and usage of OUR logo is one important element in achieving that objective.

This site contains standards for advertising, print, stationery and websites, as well as templates to support your adoption of our common look and feel.The standards outlined on this site are University of Calgary policy and apply to allfaculties and departments.

Note on “This is Now” tagline

From 2006 through 2010, the University of Calgary utilized the tagline “U of C – This is Now” as a part of our brand positioning. It has served us well over the years but it is time to refresh this positioning as we respond to changes in our market and our own evolution. Where possible, we have updated our templates and standards to reflect the removal of the “This is Now” tagline. Please assist us in this transition by refraining from using the old tagline. Thank you.