JordanJordan Guildford started a small jewelry drive to give Christmas gifts to women in Calgary shelters and over the past four years has grown it into a multi-faceted charity that helps women build self-confidence and life skills to end the cycle of domestic abuse. Jordan comes from the small town of Scott’s Bay in Nova Scotia where she was raised with her sister and brother on a small hobby farm consisting of sheep, ducks and horses. Growing up food, hot water and other essentials items were often a luxury. Despite all they endured, they acquired valuable pillars upon which their lives were governed; humility, kindness and compassion, truth, honor and courage. These are the principles by which Jordan continues to live her life, and are the foundations for Gems for Gems and for her work as CEO.