Sub-brands

We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.


Dinos and UC interlock

The Dinos are the athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university. Dinos Athletics exists as a competitive and academic enterprise within our family.

Included in that family is an 'interlocking monogram' – a spirit mark used for merchandise, uniforms, and informal, student-led activities. 

Dinos and UC

Eyes High

Eyes High is the university's ambitious strategic direction. The name was chosen to reflect our Gaelic motto, Mo Shùile Togam Suas, which translates as “I Will Lift Up My Eyes.” It highlights the determination of our university and all Calgarians to look to the future and dream big.

 

Eyes High

Olympic Oval

The Olympic Oval is an indoor speed skating oval located within the Faculty of Kinesiology at the University of Calgary. Built for the 1988 Winter Olympics, it is the official designated training centre for Speed Skate Canada and the Canadian National Speed Skating team. The identity leverages the university and faculty ties, while maintaining distinction as an international, competitive ice training venue. 

Olympic Oval

Staff and faculty resources

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Alumni Affinity Communities

Find out more about logo options and usage for Affinity Communities.

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Centres and Institutes

Find out about our centres and institutes, these are nodes of research excellence in Canada and the world.

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Eyes High

Using campaign graphics, relationship with university identity

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Indigenous Strategy

How to apply the cultural model and symbols.

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Olympic Oval

How to use the Olympic Oval graphics.

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Schulich School of Engineering

How to use the legacy graphics for the faculty.

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