Logos

Our logo has two components: the crest and the wordmark. See below for information on how to use our logo correctly in various situations.

We also own a number of official marks used for ceremonial purposes, including the academic seal, the coat of arms, and the university tartan.


Vertical

The vertical stacked format gives prominence to our crest while balancing the wordmark. It works in most applications.

Vertical full-colour

Full-colour

Full-colour reverse logo

Full-colour reverse
(for dark backgrounds)

Black-only logo

Black-only

White-only logo

White-only

Tip: the bull's head should be black or dark against the background.

Horizontal

This version can be used if the vertical logo is too small for the space allowed. This includes vehicles, signage, merchandise and web.

Full-colour horizontal

Full-colour

Full-colour reverse horizontal

Full-colour reverse
(for dark backgrounds)

Black-only horizontal

Black-only

White-only horizontal

White-only

Questions about assets? Contact brand@ucalgary.ca

Protective space between elements

The logo should be separated from other graphics, equal to or greater than the width and height of the letter ‘A’ in 'CALGARY'.


Protective space from edges

The minimum space from the edge of your format gives the logo breathing space. The distance to any outside edge must be two times the width or height of the letter 'A' in 'CALGARY'. 

Top right spacing

Minimum size

Maintains the legibility and integrity of our logo.

Minimum size vertical

Vertical

PRINT: X = 0.8" minimum width
DIGITAL: X = 100 px minimum width

Minimum size horizontal

Horizontal

PRINT: X = 1.25" minimum width
DIGITAL: X = 140 px minimum width


Incorrect applications

Do not remove elements

Do not remove elements

Do not reconfigure

Do not reconfigure elements

Do not skew

Do not skew, extrude or put into perspective

Do not compress or stretch

Do not compress or stretch

Do not rotate the logo

Do not rotate

Do not add reflections, glows or other visual effects

Do not add reflections, glows or other visual effects

Do not use drop shadows

Do not use drop shadows

Do not substitute other fonts

Do not substitute other fonts

Do not recolour

Do not recolour

Ensure maximum contrast

Ensure maximum contrast against backgrounds

Do not make transparent

Do not use transparent effects

Do not place over busy backgrounds

Do not place over busy backgrounds