Compelling images draw in our audience so they connect with our message. The best imagery tells a unique story about the university. 

Types of imagery

We cultivate innovation and leadership in our community. 
As a result, the images you use should tell a meaningful story to showcase our diversity, culture and distinction. 

Our brand uses different types of visuals, including:



Bold and vibrant, graphics can convey abstract concepts, such as progress, innovation and energy.



Reflects who we are through our people, places and experiences.



Allows us to tell stories by playing off our curiosity and imagination. 

Campus photos and video

UCalgary staff and faculty can access our online library of photos and b-roll video clips through the DAM. Please email to inquire about receiving access.

Notice of image capture

If you require signage to display during filming or while taking photos that may capture the public, please use these signs that can be printed from an office printer.

Stock images

Colourbox offers free images and videos that can be used by UCalgary students, faculty and staff.

Custom photo support

Submit a request via the Advancement Communications Request Form. Alternatively, we have relationships with a number of creative vendors. UCalgary staff can access the lists or email the brand team.


Capture attention and engage your audience

Is the image on brand?
Does it support your content and message?
Does it tell a unique story that engages the audience?

Learn about our brand