Compelling images draw in our audience so they connect with our message. The best imagery tells a unique story about the university. 

Types of imagery

We cultivate innovation and leadership in our community. 
As a result, the images you use should tell a meaningful story to showcase our diversity, culture and distinction. 

Our brand uses different types of visuals, including:



Bold and vibrant, graphics can convey abstract concepts, such as progress, innovation and energy.



Reflects who we are through our people, places and experiences.



Allows us to tell stories by playing off our curiosity and imagination. 


Capture attention and engage your audience

Is the image on brand?
Does it support your content and message?
Does it tell a unique story that engages the audience?

Learn about our brand

Campus photos

UCalgary staff and faculty can request access to our online collection by emailing

Campus video footage

Generic UCalgary video footage is available for staff and faculty to use as b-roll clips in projects. Please email to inquire about receiving access.

Stock images

Colourbox offers free images and videos that can be used by UCalgary students, faculty and staff.

Custom photo or video support

Submit a request via the Advancement Communications Request Form. Alternatively, we have relationships with a number of creative vendors. UCalgary staff can access the lists or email the brand team.