Dinos and UC interlock

The Dinos are the athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university. 

The UC interlock is a spirit mark used for merchandise, uniforms, and student-led activities.


Dinos identity elements

The Dinos identity system includes four symbols:

Primary - full-colour

Primary logo
(with 'University of Calgary')

Dinos - Secondary

Secondary logo

Wordmark

Wordmark

Rex head

Rex spirit mark

Use of the Dinos identity on a product must be approved by Dinos Athletics

Dinos - Primary over white
Dinos - Primary over red
Dinos - Primary over gold
Dinos - Primary over black

Full-colour

Full-colour with white outline
(use on UCalgary red, gold, and black)

Primary - black only
Primary - black-only
Primary - white-only
Primary - white-only

Two-colour, black and white
(use on UCalgary red, gold and black)

One-colour, white-only
(use on UCalgary black and red)


Secondary logo

A simplified logo that can be used alongside the university logo.

Follow colour guidelines above (under 'Primary logo').

Secondary - full-colour

Full-colour

Secondary - full-colour with outline

Full-colour with white outline
(use on UCalgary red, gold, and black)

Secondary - two-colour

Two-colour, black and white
(use on UCalgary red, gold and black)

Secondary - one-colour

One-colour, white-only
(use on UCalgary black and red)


Wordmark

This symbol features a simple wordmark with 'University of Calgary' identifier, great for small spaces.

Wordmark - Full-colour

Full-colour
(use on white or UCalgary gold)

Wordmark - Full-colour reverse

Full-colour, reverse
(use on UCalgary black and red)

Wordmark - Black and white

Two-colour, black and white
(use on UCalgary gold)

Wordmark - White-only

One-colour, white-only
(use on UCalgary red or black)


Rex spirit mark

To demonstrate team spirit, a custom 'Rex' graphic was created for use by Dinos Athletics and student groups.

It is a secondary element and can be used on merchandise, marketing collateral, or as a background watermark alongside the Dinos logo.

Rex head
Rex example

Team colours

The official colours of the Dinos are UCalgary red and gold. Black, white, and grey are neutrals.

Red

PANTONE: 2035 C (Red)
CMYK: 0 97 100 3
RGB: 214 0 28
Hex: d6001c

Gold

PANTONE: 116 C (Gold)
CMYK: 0 14 100 0
RGB: 255 205 0
Hex: ffcd00

Black

CMYK: 0 0 0 100 (Black)
RGB: 0 0 0
Hex: 000000

White

CMYK: 0 0 0 0 (White)
RGB: 255 255 255
Hex: ffffff

Grey

CMYK: 0 0 0 40 (Grey)
RGB: 167 169 172
Hex: a7a9ac


Size and spacing

The minimum size for general applications is 2.5 cm or 1 inch high. The Dinos logo should be protected on all sides by a clear area to ensure no other text or graphics encroach on the logo. 

The clear area is determined by using the height of the D in the Dinos wordmark. The clear area is one times the height of the D on the top and bottom and one times the width of the D on the left and right of the logo.

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UC interlock

This spirit mark is an informal identifying element and can be used by:

  • Recreational sports teams
  • Student groups and clubs
  • Alumni groups

If you wish to use this graphic, email the brand team.

UC Interlock
UC Interlock

Size and spacing

The minimum size for general applications is 2.5 cm or 1 inch high. The UC interlock should be protected on all sides by a clear area to ensure no text or graphics encroach on the mark.

The clear area is determined by using the width of one leg in the “U” itself. The clear area is one times the height of the X on the top and bottom and one times the width of the X on the left and right of the logo.

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