Abstract red and magenta pattern

Brand standards

If you create communications for UCalgary, following these standards will help ensure we put our best foot forward. 

Visual identity

Our identity assets include logos, colours, fonts, and imagery. 

We're a complex organization with many layers. Consistency in how we identify these layers builds a positive relationship with our audience.


Use our logos correctly for a professional, consistent brand impression.

Learn about logos


Our colours set us apart from other universities.

How to use our colours


Our fonts include Gotham, Museo Sans, Calibri, Georgia, and Proxima Nova. 

Find out about our fonts


Photography, illustration and graphics enhance our storytelling. 

Learn to use images


Lockups combine the crest and university name with a faculty, department or business unit.

Learn about lockups


The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" to the university crest.

Learn about wordmarks

Web and social media

Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.

Learn about digital channels

Dinos and UC interlock

The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university. 

Learn about Dinos


We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.

Learn about our sub-brands

Unique identifiers

Used in combination with the UCalgary logo, unique identifiers are a visual concept that relates to a group’s activities, values and goals.

Learn about unique identifiers

Partnerships and affiliations

We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.

Learn about partnerships

Start something campaign

All faculties, units, and initiatives are welcome to incorporate the Start something elements when your project is representing or speaking to the spirit of entrepreneurial thinking.

Learn about the Start something brand