Brand standards
If you create communications for UCalgary, following these standards will help ensure we put our best foot forward.
Visual identity
Our identity assets include logos, colours, fonts, and imagery.
We're a complex organization with many layers. Consistency in how we identify these layers builds a positive relationship with our audience.
Fonts
Our fonts include Gotham, Museo Sans, Calibri, Georgia, and Proxima Nova.
Lockups
Lockups combine the crest and university name with a faculty, department or business unit.
Wordmarks
The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" to the university crest.
Web and social media
Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.
Dinos and UC interlock
The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
Sub-brands
We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.
Partnerships and affiliations
We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.
Resources
From the campus print shop, preferred vendors, and online photo collection, there's support available to help achieve your communications goals.