Brand standards
If you create communications for UCalgary, following these standards will help ensure we put our best foot forward.
Visual identity
Our identity assets include logos, colours, fonts, and imagery.
We're a complex organization with many layers. Consistency in how we identify these layers builds a positive relationship with our audience.
Lockups
Lockups combine the crest and university name with a faculty, department or business unit.
Wordmarks
The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" to the university crest.
Web and social media
Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.
Dinos and UC interlock
The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
Sub-brands
We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.
Unique identifiers
Used in combination with the UCalgary logo, unique identifiers are a visual concept that relates to a group’s activities, values and goals.
Partnerships and affiliations
We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.
Start something campaign
All faculties, units, and initiatives are welcome to incorporate the Start something elements when your project is representing or speaking to the spirit of entrepreneurial thinking.
Full visual identity standards
The brand website is where all the latest information can be found, however you can also view the original and full standards document.
(Internal use only - Last updated Feb 2019)
