Our identity assets include logos, colours, fonts, and imagery.
We're a complex organization with many layers. Consistency in how we identify these layers builds a positive relationship with our audience.
Lockups combine the crest and university name with a faculty, department or business unit.
The wordmark offers flexibility in identifying a faculty, department or unit, without being "locked up" to the university crest.
Web and social media
Digital channels are successful when we provide useful information, foster relationships and drive meaningful engagement with audiences.
Dinos and UC interlock
The Dinos are athletics teams that represent UCalgary. They symbolise the power, performance and fierce spirit of our university.
We're one university family with a primary brand and several sub-brands, including Centres and Institutes, Dinos, Eyes High, and the Olympic Oval.
Used in combination with the UCalgary logo, unique identifiers are a visual concept that relates to a group’s activities, values and goals.
Partnerships and affiliations
We value our our community partnerships and show our support in many ways – it's important to identify our connection clearly.
Start something campaign
All faculties, units, and initiatives are welcome to incorporate the Start something elements when your project is representing or speaking to the spirit of entrepreneurial thinking.