We’re Talking ‘bout a Generation

Photo of Bonni Low-On by Ewan Nicholson

Millennials. Generation Y. This group of high achievers was born after 1980, around the time “baby on board” stickers started showing up in mini-vans and family cars across the continent. They toddled around their childproofed homes, were made to don helmets before climbing on their bicycles, and were escorted to school.

They have been nurtured, well cared-for, and been given positive reinforcement all of their lives. It’s what they’ve come to expect. A lot is expected of them in return, and they are eager to give back. They’re optimistic about their future; they believe there will be jobs for them and consider education crucial in getting them. They vote, volunteer, and see a place for themselves and their actions in society. They’re colour-blind to race and accepting of alternative lifestyles. They’re team-oriented, and above all, they’re technologically savvy. The Internet isn’t something they “connect to” but a means to connect with every one and every thing in their lives. They see the future and are getting ready for it. U

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