Instruction offered by members of the Haskayne School of Business.
Tourism Management 741
Policy Planning and Development in Tourism
The planning process. The nature of tourism, and its role in national and regional development. Economic, social, psychological, environmental and technological impacts of tourism on the host community. Trade-offs. Strategies in development. Planning and public policy. National, provincial and local tourism programs. The Alberta example. Course Hours:3 units; H(3-0) Prerequisite(s): Consent of the Haskayne School of Business.
The structure, environment and special characteristics of international tourism. Nature, importance and measurement of country/destination image. Host-visitor interaction. Factors motivating, facilitating and constraining international travel. Types of international tourists and their needs. Measurement, forecasting and promotion of international travel. Major issues and elements of planning for international visitors. Course Hours:3 units; H(3-0) Prerequisite(s): Consent of the Haskayne School of Business.