University of Calgary

Booze Cruise

September 28, 2007


Booze Cruise: A driving game with a serious drinking problem

Media are invited to a demonstration of the U of C-created video game Booze Cruise, a ‘serious’ game that simulates what it feels like to drive under the influence of alcohol, on Tuesday, Oct. 2, 2007 at 11:00 am.

Four University of Calgary students, under the guidance of Fine Arts professor Dr. Jim Parker, will present their video game creation. The interactive simulation was conceptualized, designed and produced in Parker’s classroom at the U of C with input from the Calgary Police Service. The game is currently being judged in the second round of the FuturePlay Game Contest in Toronto.

Booze Cruise was created as an educational tool and Parker and his students hope it will play a significant role in helping to reduce drinking-and-driving in the community.

Dr. Parker, student game designers and a constable from the Calgary Police Service will be available to discuss the creation of Booze Cruise and how it can be applied as a practical tool.

Presentation the U of C-created video game, Booze Cruise

Dr. Jim Parker, Fine Arts and Computer Science students, and a constable from the Calgary Police Service will be available for media interviews and photo opportunities

Tuesday, Oct. 2, 2007. 11:00AM – 12:00PM

Schlumberger iCentre, on the second floor of the Calgary Centre for Innovative Technology (CCIT)
Address: 50 Collegiate Place NW. Calgary, AB

Media are welcome to park free of charge in Lot 63. If your vehicle is not marked, please leave a media business card in your window. Please do not park in 24-hour reserved spots, loading zones or handicapped stalls. See campus map at:

Media contact:
Grady Semmens
Senior Communications Manager - Research
University of Calgary
Phone: (403) 220-7722
Cell: (403) 651-2515