Marketing

Bachelor of Commerce (BComm)

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What you will learn in this program

Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree.

Career opportunities

​As a graduate of the Marketing program, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more. A degree in commerce can also be used as a stepping-stone to graduate studies or another professional degree such as law, medicine, veterinary medicine, or education.

Courses you'll take:

Foundations of Marketing, Introduction to Business Analytics, Introduction to Business Skills, Principles of Macroeconomics, ​Principles of Microeconomics

Admission requirements and information

View the admission and application requirements for this program.

See requirements on the Office of the Registrar site.

Important dates and deadlines

Program Highlights

Work experience

Co-operative work placement - Gain valuable full-time paid work experience that alternates with your academic studies.

Hands-on opportunities

Study abroad opportunities - Cultural and academic experiences at destinations around the world.

Program enhancements

Mentorship opportunities - A formal or informal relationship where you connect with, and learn from, an established professional.

I was fortunate to get involved in several successful student organizations, most notably the University of Calgary solar car team. As the sponsorship manager, I was tasked with completing the fundraising for two separate solar car projects where we designed, built and raced each car in World Solar Challenge in Australia. This multi-disciplinary project provided me with both the practical skills and experience that nurtured my interest for sustainable technology, and directed me into a career in the energy sector.

​Dan C., BComm’13

Did you know? You can earn two degrees in five years. Learn more about combined degree program options.

Interested in learning more?

Here are a few suggestions:

Request information

Request a viewbook, try our AskUCalgary database, or connect with your personal recruiter.

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Attend events

Check our calendar to find out when we'll be in your area, or register for one of our upcoming online events.

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Book a campus tour

Guided by a current student, you'll explore our classrooms, residences, athletic facilities, and more.

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Your cost

Find out what your undergraduate tuition and general fees will cost.

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Join our community in fall 2018

We'll be accepting applications to attend the University of Calgary in fall 2018 starting on Sunday, October 1, 2017. You'll be able to submit an application until Thursday, March 1, 2018. Check out our student experience page to find out more about what life is like on campus or consider visiting campus for a tour led by one of our current students.

Learn about the student experience

Learn more about your future campus! Book a campus tour or request more information

Faculty Information

Haskayne School of Business
Scurfield Hall, Room 343
2500 University Drive NW
Calgary, Alberta T2N 1N4
403.220.5685