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Having successfully captured North American public interest in breast cancer, key actors in the pink ribbon industry have begun to pursue philanthropic activities overseas. In 2007, the Bush administration joined this effort with the launch of the US-Middle East Partnership for Breast Cancer Awareness (UMEPBCA). This program was created by the State Department's Office of Public Diplomacy and Public Affairs and brought to international attention with Laura Bush's visit to the region in October of that year. A public-private partnership between the federal government, the Susan G. Komen For the Cure Foundation, Avon, the MD Anderson Center, and a host of other organizations, the UMEPBCA is explicitly designed to complement U.S. foreign policy in the Middle East. As such, it represents a rich site through which to explore connections between women’s health policy and global politics. This presentation focuses, in particular, on the conjuncture of forces that has worked to produce breast cancer as a key vehicle through which imperialist ambitions are pursued.

Use this map to locate The Gallery Hall (Room 126) in The Taylor Family Digital Library (Building: TFDL): http://www.ucalgary.ca/map/interactive