Dig in to the most important meal and topics of the day!

Join your fellow UCalgary alumni for breakfast and an expert-led, intimate and interactive discussion examining current events, innovation, trends and more.

Join us at the launch of our new breakfast series! From Google Glass to Pokémon Go and Snapchat filters, come explore how augmented reality is changing the Calgary business landscape and how we perceive our current reality. Leading this conversation is alumnus Jeff LaFrenz, BSc’85, MSc’88, a serial entrepreneur with more than 25 years’ experience in technology commercialization.


What is augmented reality?

Augmented reality is a computer-generated image laid over a view of the real world. Its use is not limited to social media apps like Instagram and Snapchat — augmented reality is also changing the way we work in a number of industries, including engineering, construction and medicine. It’s helping us work smarter, make more efficient solutions and turn data into decisions.


Dig In! with us on Oct. 19 and learn how augmented reality is:

  • changing the Calgary business landscape — from big business to small business, non-profits and everything in-between;
  • transforming our most-used devices; and
  • changing how we see our current reality.
Jeff LaFrenz, BSc’85, MSc’88

Meet Jeff LaFrenz, BSc’85, MSc’88

Jeff LaFrenz, BSc’85, MSc’88, has more than 25 years’ experience in technology commercialization. He is a multidisciplinary, multi-industry professional with extensive management, marketing and technical experience. He thrives on pulling together complex technical and business requirements, contextualizing them in local and global environments and building teams to implement strategies.